This Is How Business Blog Writing Can Promote Your Business
A business blog is art of connecting millions of prospective customers. These perspectives customers are there in form of readers. This article would guide you on how business blog writing can promote your business. The million dollar question is-
Do you really need to learn Business Blog Writing?
You must know know how to promote your business through blogging.
You can share some basic information and technique with “hired content writer” and he would write a business article for you.
Just make sure that the topic if the business article should be –
4. A reader should get something more out if it.
In the below screenshot is a good example of a business blog promoting a product “Generator”.
There are many multinational brands out there, but someone reading this could get influenced by the way the writer is helping a reader.
The above blog found the place in Google first page for a line that a general interested customer may write in google. Have a look on this to understand the effectiveness of business blogging in product promotion.
How Business Blog Writing Can Promote Your Business
Use business article to promote your business in following way-
1. Write a business article for newspaper or magazine in your industry –
every industry have a dedicated new paper. Some have dedicated magazine as well. These are huge for good content you can contribute by sharing your business article with them. In return you may ask to mention your name, designation, company name and email id. Sometimes You may have to pay as well.
2. Write a business blog for your linkedin page-
Linkedin means business, serious business. You can even write in your own linkedin page. According to Salesforce 2015 state of marketing report, 62% of the business owners use linkedin. These business owners are your prospective customers if you fall in b2b category.
Here is what Forbes says about linked In-
Share the business blog in your linkedin profile and ask your employee to share it as well.
3. Write business blog posts for related website or forum in your industry-
There must be forums that talks about your industry in general. You should be regular participants in discussions. . A positive contribution in forums brings lit of traffic to your website.
The best way to participate in business forums in to write a part of your blog post written elsewhere and leave a link of the blog post.
You would soon find many readers to your comments. Here is a sample of commenting in such forums-
There are some common forums such as Quora, Yahoo Answers etc. Few forums are dedicated to business only. Put google on work and find which business forum best suits you.
Please also note that each forums have different rules, some of them do not allow posting with links from very first comments.
You may like to read – Best business blogging examples, A must read for business owners
4. Become a contributor to business blogs that your customer read-
5. Use free business blogging platforms –
Some business have converted their websites in full fledged business blogs. You can create a business blog for free as well.
We have a dedicated article that will guide you about some best free & paid business blogging platforms.