Know All About WhatsApp Business App ( WhatsApp For Business ) [Updated ]

Ever since facebook’s acquisition of WhatsApp app, There was curious waiting for WhatsApp for Business.  Look like wait is over. For the first time WhatsApp has not only announce a separate WhatsApp Business app but also had shown some glimpses of scope.

WhatsApp Business App, WhatsApp For Business, Features of WhatsApp Business App version, New updates, Pricing Business API, marketing, Customer Service, advertising through whatsapp
This blog would cover would try to answer most of the “What is there” things related to all new WhatsApp Business App under following heads-

  • Features of WhatsApp Business App version.
  • Whatsapp new update version would be free or not?
  • Whether Whatsapp would be available for business API , Business,  marketing  & Customer Service.
  • Most Importantly, Would enterprises be able to do advertising through whatsapp?

All About WhatsApp Business App (WhatsApp for Business )

1. Is it a new app?

Yes, WhatsApp business App would be a separate app then general whatsApp messenger.

2.  Is it open to all?

As of now WhatsApp business app is not open to all. It is on testing phase.

3. Accessibility-

WhatsApp for business would be open for small and big business for the first time officially. Unofficially, Small business have already been using whatsApp to connect with customers.

4. Pricing-

WhatsApp Business would be initially free but Facebook has plans to charge it later on.

5. Verified business account-

WhatsApp would verify business accounts first, then they will give a green badge like below image to verified business account.

Features of WhatsApp Business App version, WhatsApp for Business, New updates, Pricing Business API, marketing, Customer Service, advertising through whatsapp Etc, Verified business contacts, WhatsApp Gree Badge

                                             What WhatsApp is Saying about Verified Business Contacts in Business App

 

 

That means, in your contact list you would be able to recognise that a contact is officially WhatsApp business verified contact or not. As of now the process of verifying a business account is not open to public.

6. Features-

WhatsApp business App would initially have following new features for business –

  • A business would be able to create a business profile page in business app.
  • It would carry your business name, address and products & services to offer.
  • The WhatsApp business app would also come up with feature to organise large amount of contacts to enable you to communicate quickly.
7. Branding –

WhatsApp for business would also give your business opportunity to create or maintain your brand within app.

Here is a look of testing version of business app.

Whats app for Business whats app business app look, Customer Service, whatsApp for Marketing

8. Customer Service & Advertising –

WhatsApp app is essentially for service as of now. That means, Only if a User allows a business to contact him or her vai whats app then only a business would be able to reach customer. A customer has to add “Business contact” in his address book just like any other number.

By this way, A marketer would be able to send some communication to customer. Obviously, for banking, booking & related business WhatsApp is looking to provide a better alternative of typical SMS updates.

May be, A WhatsApp Business API could be introduced later on.

9. WhatsApp API-

A lot has not be known about how WhatsApp API would be integrated with web applications. But recently, there was a good article in Yourstory.com. They talked about bookmyshow’s integration with Whats App business App. This is so far best documented business application of WhatsApp. They have talked about bookmyshow’s team experience with WhatsApp business team as well.

Here is a small glimpse of how exactly whatsApp is integrating the services with business. Click here to read full article.

WhatsApp API business app

                       Image courtesy Yourstory.com

 

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  • Read WhatsApp Blog
What we don’t know –

How would it integrate new business app with usual WhatsApp messenger. I am sure it would be easy, seamless and automatic. (going with the whatsapp past experience).

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1 Response

  1. RaJan says:

    Bit late though but they are doing it in best manner

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