12 Tips to Reduce Bounce Rate on Blog Websites

 Your all best efforts like keyword research , SEO will go in waste if your visitor come to your site and without investing a considerable time exists the page or website ( and probably never come back) Resulting in high bounce rate. This article will talk about how to increase customer engagement in your blog website to Reduce Bounce Rate so that you get more page views out of a single visitor.

12 Tips to Reduce Bounce Rate on Blog WebsitesReduce Bounce Rate

1. Novelty in Content  :– Mind it , if your are not writing anything new then your are not adding value to customer. Even if your blog topic or landing page is on old topic and you think that you can present some different angle or share something more critical write it but in interesting manner. Raise some questions that may be more families but the answer should be unique.

I am not much talking about the decorative blog writing, all experiments in colors, creatives and fonts are OK and a must do experiment but novelty is key.

2. Categorize well – Many bloggers are good at writing a blog post but are very poor at choosing the right category name . Naming the blog category is critical from not only SEO point of view but also it is a key feature of a excellent blog post. A category should be easy to remember, easy to co relate and should be targeted. It should be visible in first sight.

Advantage :- A good categorization will give a visitor more option. If the visitor is done with reading your blog and wants to explore more then it will increase the engagement and will reduce bounce rate.

3. Manage Tags well :–  Tags are another customer engagement tool. The tags can attract the existing customer if tags are named well in blog website and blog post. Tags should be different from categories and should also be visible.

4. Recent post :- If you are really confident that you can add blogs frequently then add recent post option in blog website.

5. Feature post :- There would be many blog  post that you want your visitor to read at any cost, display them at the right place.

6. Popular post :-Then there are post having maximum number of visits. It is a signal that the visitors would like to read them more. It should also be crearly visible to increase customer engagement.

7. Related post :- Some times you are unable to finish a topic in one blog post and write another to finish the topic. Or there might be some blog post that are in same category. You can show those in blog post at the bottom of the blog post.

In my view, The above 4 works best to reduce bounce rate on a website. In WordPress you would find plenty of plugins to show featured , recent, related and popular post in blog post or home page.There are many theme that have inbuilt functionalities with all four kind of post.

8. Social medial sharing option :- Give a user choice to share you blog with friends by putting social media sharing icons in blog post. Top of the blog post or side bar is the best place to put social sharing buttons.

9. Comments :- Ask customer to give feedback by writing comments and reply appropriately .Some good comments in the blog shows that there were customer in past and you have been engaged with them.

10. Search Option :- The search option should also be easily accessible. I recommend to use Google Custom Search for better earning.

11. Show likes, fans  in social sites:– It is another very important number to show that gives signal that the content in your blog is liked by many others. Thus a visitor would like to dig more into the blog post and it will reduce bounce rate. Show it only if you have respectable number of likes.

12. Internal Links :- Show as many as internal links you can. Put internal links of useful blog post as and when you think it is important. It is one of the best tolls to reduce bounce rate.
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3 Responses

  1. Madge says:

    That’s a smart way of thinking about it.

  2. Quinn says:

    Hey There. I found your blog using msn. This is an extremely well written article. I’ll be sure to bookmark it and return to read more of your useful info. Thanks for the post. I will definitely return.

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