How to Use Keyword Research Tools to Find Right Keywords
In my two articles on SEO “8 On page SEO Techniques to Rank on The First Page of Google” and “How to Make WordPress Blog Post SEO Friendly Yoast Plugin” We have discussed about using the keywords inside blog post or page. While both article are extremely helpful to give your website a boost in search engine ranking but these were unable to focus on finding the right keyword for your blog post. We all use keyword research tools to find keyword search volume ,most searched keywords and long tail keywords & take help from Google keyword planner and its alternatives as keyword analytics tool.That helps conducting targeted research on keywords to find combinations of keywords, key phrases and long tail keywords.
One of the common challenge faced by many users is to decide which keyword to use out of all suggested and analysed list of keywords and key phrases. I mean , using a good keyword research tool we may get lot of insights on volume competition , CPC bidding etc but we are unable to find which keyword combination or keyword alternative would be best for my blog post topic.
This article will help you to Use Keyword Research Tools to decide which keyword you should choose for your blog or website.
Before we start, I want you to make a targeted statement that will help you to make focused decision in choosing right keyword and long tail keyword (or may be the right keyword combination). The statement should be very clear about what you want from the blog post for which you are doing keyword research. Trust me, This is that best way to get maximum returns out of this blog post.
How to Use Keyword Research Tools to Find Right & Best Keywords for Blog Post
Now use Keyword Research Tools (like Semrush, Google Keyword Planner, Kissmetrics etc ) to find the right keyword for your blog post or website page. Now with the help these tools follow the below tips
1. Keyword vs long tail keyword ( key phrases ) – Keep it simple, If you want more and more views, probably wants more visibility. ( a advertisement kind of things ) and brand promotion then look for a keyword that has more searches.
In brief , if you want some action then choose long trail keyword from the keyword analytics tools related to your niche.
2. Choose keyword according to location- The keywords and key phrase may change location to location. As per the current statement, We are looking for visitors from US then from keyword analytics tools choose a widely searched long trail keyword from US ( or your desired and targeted location).
3. Keyword in relation to age :– People from different age group uses different keyword for the same thing ,the analytics tools ( most of them) give you data or insights on number of searches according to keywords. Choose according to your your target statement.
4. Choose according to gender :- The number of searches varies for different gender. Like, Keyword searches related to finance is more found amid male and keyword searches for personal care, beatification would be high for females. The keyword analytics tools can give you a proper number against the keywords according to gender.