How to Use Keyword Research Tools to Find Right Keywords

In my two articles on SEO “8 On page SEO Techniques to Rank on The First Page of Google” and “How to Make WordPress Blog Post SEO Friendly Yoast Plugin” We have discussed about using the keywords inside blog post or page. While both article are extremely helpful to give your website a boost in search engine ranking but these were unable to focus on finding the right keyword for your blog post. We all use keyword research tools to find keyword search volume ,most searched keywords and long tail keywords & take help from Google keyword planner and its alternatives as keyword analytics tool.That helps conducting targeted research on keywords to find combinations of keywords, key phrases and long tail keywords.

.Use Keyword Research Tools

 

One of the common challenge faced by many users is to decide which keyword to use out of all suggested and analysed list of keywords and key phrases. I mean , using a good keyword research tool we may get lot of insights on volume competition , CPC bidding etc but we are unable to find which keyword combination or keyword alternative would be best for my blog post topic.

This article will help you to Use Keyword Research Tools to decide which keyword you should choose for your blog or website.

Before we start, I want you to make a targeted statement that will help you to make focused decision in choosing right keyword and long tail keyword (or may be the right keyword combination). The statement should be very clear about what you want from the blog post for which you are doing keyword research. Trust me, This is that best way to get maximum returns out of this blog post.

A general targeted statement could be :-
I want more email subscriber.
The more focused and specific statement could be –
I want more male email subscription from US aged between 30 to 40.
Now once you have finished your own version of targeted statement, it is the time to find the critical attributes of your target audience from the targeted statement. In the second statement (which is more targeted) the attributes of target visitors are:-
Gender        :- Male
Age.             :- 30 to 40
Geography :- US
What is desired from visitors :- email subscription ( anticipated action from visitors)

How to Use Keyword Research Tools to Find Right & Best Keywords for Blog Post

Now use Keyword Research Tools (like Semrush, Google Keyword Planner, Kissmetrics etc ) to find the right keyword for your blog post or website page. Now with the help these tools follow the below tips

1. Keyword vs long tail keyword ( key phrases ) – Keep it simple, If you want more and more views, probably wants more visibility. ( a advertisement kind of things ) and brand promotion then look for a keyword that has more searches.

SEMrush

On the other hand, if you want some serious readers, who should come to your side , read the full article ( invest his time) then choose long trail keyword, it would work best for your blog post. These kind of keyword combination or key phrases may be attract less traffic but those visitors will give you more email subscription or referral sales and depending upon the quality of your blog post or page you get better links as well.

In brief , if you want some action then choose long trail keyword from the keyword analytics tools related to your niche.

 

2. Choose keyword according to location- The keywords and key phrase may change location to location. As per the current statement, We are looking for visitors from US then from keyword analytics tools choose a widely searched long trail keyword from US ( or your desired and targeted location).

3. Keyword in relation to age :– People from different age group uses different keyword for the same thing ,the analytics tools ( most of them) give you data or insights on number of searches according to keywords. Choose according to your your target statement.

4. Choose according to gender :- The number of searches varies for different gender. Like, Keyword searches related to finance is more found amid male and keyword searches for personal care, beatification would be high for females. The keyword analytics tools can give you a proper number against the keywords according to gender.

5. Language :- don’t be ignorant about language , If your target audience is highly localized then choose the keywords according to language as well. Few keyword tools can give insights according to language as well.

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